Thursday, September 9, 2010

Q & Bake: Flour Child Bakery

My obsession with cupcakes is possible because of/exacerbated by the internet. I mean, hello! Here you are, reading my blog solely dedicated to cupcakes, cupcake accessories, and looking good. 

But behind every good cupcake blog is a great baker. At least, that's how it should be!! So it's no surprise I quickly became obsessed with the nom-able creations Cassie was whipping up on the reg' over at How To Eat A Cupcake. The premise was to take ideas from readers for her next mind-blowing concoction; ideas like Mountain Dew cupcakes:

...or Apple and Cheddar:

So when I learned Cassie was making her dream of owning her own bakery come true (at the grand ol' age of 24, no less) just a few hours away from me, I had to reach out to her with a few questions. 

How long have you been blogging about cupcakes? Since April 2007

When did you discover your passion for cupcakes? I was making Duncan Hines red velvet cupcakes, and I was having fun with my creative side. Then it's like a light bulb lit up inside my brain!

How do you come up with all the interesting cupcake combinations for your blog? I get a lot of inspiration from other cupcake bloggers, baking books, and magazines.

What's been the most surprisingly delicious of your cupcake concoctions? One time I made yellow cupcakes with cookie dough in the center and topped them with a cookie dough cream cheese frosting. Those were by far the best ever!

What's been the biggest disaster? For my birthday a few years ago, I tried making homemade funfetti cupcakes. Apparently I was using the wrong kind of sprinkles and too many of them because both batches exploded! 

What's your best tip for new cupcake bakers? Don't get frustrated when things don't come out right. Learn from your mistakes, and always laugh at yourself.

Tell me a little about opening your own bakery? How long did it take to develop from an idea to mortar and stone? Flour Child Bakery has been a brainchild of mine for almost 3 years. I'm opening this bakery with an amazing woman, my mom! In April, a location sort of fell into our laps. My family and I have been working non-stop to make my dream a reality. Our grand opening date is Saturday, October 2!

Cassie (right) and her mom outside of Flour Child Bakery
in Virginia Beach, opening October 2nd

I hear you're recently engaged. Congratulations! Will there be a cupcake wedding cake? Will you be making it?? There will not be a cupcake wedding. For 2 years I baked nothing but cupcakes. Then I worked in a cupcakery for 9 months. I'm burnt out on cupcakes! But my wedding cake will be made at my bakery, and I'm sure I'll have a fabulous decorator to make it beautiful!

What's your favorite cupcake flavor? Lately I've really been digging on red velvet!

What happens to all those cupcakes you bake for your blog? Do you give them away or do you end up eating them all? I try to bake small batches. My mom used to work at Pizza Hut, and she would give away all our leftovers to her co-workers.

What's your favorite cupcake shop currently? I don't have a fave cupcake shop, but my favorite bakery is Sugar Sweet Sunshine in New York City. Their pistachio cupcake is amazing!

What kinds of cupcakes will you be offering at your bakery? How much will they cost? We will offer regular size cupcakes, as well as mini and jumbo! Prices will range from $1.25 - $3.25.

If you had to convince someone to drive out from the DC area to come have one of your cupcakes, what would you say? Our cupcakes are handmade from scratch by people who are passionate about baking. You can practically taste the love! Plus, the atmosphere inside Flour Child Bakery is a little bit retro, a little bit modern, and we're friendly folks who love to chat!

**BTW, you can keep up with Flour Child Bakery on Facebook at Their grand opening is Saturday, October 2nd from 10:00 am - 6:00 pm. Regular hours will be Tuesday-Friday 8:00 am - 6:00 pm, Saturday 9:00 am - 4:00 pm, and closed on Sunday and Monday.

Flour Child Bakery
1716 Pleasure House Road, Suite 104
Virginia Beach, VA 23455


The Mommarazzi said...

Great interview :) There's only one more question I'd like to know, which is about her experience. I, myself, love to bake and have dreams about going into business for myself doing what I love. I'm wondering what her professional/educational experience is with baking and entrepreneurship. Has she gone to school for pastry arts or business?


Anonymous said...

Great question above, I was going to ask the same thing :)

Unknown said...

No I have not gone to school for baking or business! I'm a self-taught baker, and I'm opening this business with my mother. Both of my parents own their own business, so she's got that knowledge covered! ;)

The Mommarazzi said...

Thank you for replying! Best of luck to you! Everything looks wonderful :)

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