Rachel Zoe's New Clothing Line: I Do Not Die

Rachel Zoe is a brand genius. Homegirl can spot a trend from a mile away, no matter how many sequins, feathers, and studs it may be drowning in. She's such a style icon, she's even shaped the lexicon used by influential trendsetters like myself, obvi ("Ba-na-nas", "Ahmazing", "Lit'rally", "Shutting it Down", and of course "I Die" are among my favorite Zoe-isms). So it's no surprise that in today's multi-hyphenate-career-ambition crazed society that she'd venture out beyond peasant things like celebrity styling and into, say, designing clothes.

And she did. Once upon time, Rachel struck a deal to co-design various accessories for QVC and put her moniker on things like scarves, cocktail rings, and handbags. It wasn't groundbreaking design (a few faux fur vests, some floppy hats), but it was affordable and enough on-trend that it worked.

But apparently it wasn't enough, because Rach went and did this:

These are looks from the new "Oh So Zoe" Rachel Zoe collection available for pre-sale as of today at Neiman Marcus, and it lit'rally HORRIFIES me to admit that there is nothing being shut down about these looks.

There's nothing wrong, per se, with her simple silhouettes and color palette. It's just that there's nothing, oh, I dunno, AHMAZING or BANANAS about any of these pieces. Furthermore, since the price tag on these items (and high end retailer selling her wares) suggests she's meant to go up against the likes of Diane von Furstenburg or her multi-hyphenate peers Mary-Kate and Ashley Olsen's Elizabeth & James line, I'm disappointed the clothes aren't more interesting. I mean, this is Rachel Zoe we're talking about--student of excess and vintage Chanel. Where's the spice??

Even the simplest, most classic clothes can have interesting details. Perhaps I'm not seeing them?? Or worse, perhaps they're not there.

I do like a few pieces, including this $295 sequin dress:

This wide-leg white pantsuit:

And these $395 double-platform wedges:

I'll reserve my final judgment for seeing the clothes in person (maybe the craftsmanship is impeccable!), but for now, I do not die.

How about y'all? Do YOU die for this collection?? Do you think Rach was BANANAS for unveiling this collection in the first place? I LIT'RALLY want to know everything you think in the comments!!